Privacy policy
Last updated: September 24 2026
Overview
This Privacy Policy explains how PharmaFoot UK collects, uses, stores, and shares your personal information when you visit our website, purchase products, contact our team, or otherwise interact with our services.
We are committed to protecting your privacy and handling your information responsibly. This policy explains what information we collect, why we collect it, and the choices you have regarding your personal data.
By using our website, you acknowledge and agree to the practices described in this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, services, or legal requirements.
Any updates will be published on this page along with a revised “Last updated” date. We recommend reviewing this policy periodically to stay informed about how we handle your information.
How We Collect Your Personal Information
We collect personal information in several ways depending on how you interact with our website and services.
Information You Provide Directly
When you place an order, create an account, contact us, or otherwise interact with our website, we may collect information including:
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Contact information: Your name, email address, phone number, and delivery address.
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Order information: Details about products purchased, billing information, shipping information, and payment confirmation.
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Account information: Username, password, and account details if you choose to create an account.
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Customer support information: Any information you provide when contacting our customer service team.
Information Collected Automatically
When you browse our website, we may automatically collect certain technical information through cookies and similar technologies.
This may include:
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Device information
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Browser type
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IP address
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Pages viewed
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Website activity and interactions
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General usage information
This information helps us understand how customers use our website, improve our services, and provide a better shopping experience.
Information We Receive From Third Parties
We may receive information from trusted third-party service providers that help us operate our business, including:
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Shopify, our ecommerce platform
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Payment processors that securely process transactions
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Delivery partners that help fulfil and deliver orders
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Marketing and analytics providers that help us understand website performance
Any information received from third parties is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
To Process and Fulfil Your Orders. We use your personal information where necessary to provide our products and services to you and to meet our contractual obligations. This includes processing payments, confirming and fulfilling orders, arranging delivery, managing your customer account, and handling returns, refunds, exchanges, and other order-related requests. Where applicable, Shopify may also use certain account information to connect your shopping experience with other Shopify services you choose to use. Shopify processes this information in accordance with its own privacy policies.
Marketing and Promotional Communications. Where permitted by law, we may use your personal information to send you information about our products, promotions, offers, or other updates by email, text message, post, or other appropriate channels. We may also use certain information to make our website, marketing communications, and advertising more relevant to your interests.
Fraud Prevention and Security. We may process personal information to help identify, prevent, investigate, and respond to suspected fraud, misuse, unlawful activity, security incidents, or other potentially harmful behaviour. If you create an account with us, you are responsible for keeping your login details confidential and secure. Please do not share your password or other account access information with others. If you believe your account or personal information may have been compromised, please contact us as soon as possible.
Customer Service and Improving Our Services. We use personal information to respond to enquiries, provide customer support, resolve issues, and manage our relationship with you. We may also use information to understand how our services are used and to improve our website, products, customer experience, and business operations. Where applicable, we rely on our legitimate interests in providing effective customer service, operating our business, and improving the services we offer.
Providing Products and Services
We use your information to:
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Process and fulfil your orders
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Process payments
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Arrange shipping and delivery
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Manage returns and exchanges
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Provide customer support
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Maintain your account where applicable
Marketing and Communications
Where you have provided consent, we may send promotional emails about products, offers, and updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails.
Security and Fraud Prevention
We may use your information to:
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Detect and prevent fraudulent transactions
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Protect our customers and business
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Maintain the security of our website and services
Improving Our Website
We use information about how customers interact with our website to improve our products, services, website functionality, and overall customer experience.
Cookies
Like many online stores, we use cookies and similar technologies to operate and improve our website.
Cookies help us:
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Keep items in your shopping basket
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Remember customer preferences
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Understand website usage
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Analyse performance
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Improve advertising and marketing effectiveness
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.
How We Share Your Personal Information
We only share personal information where necessary to operate our business or provide our services.
This may include sharing information with:
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Service providers: Such as Shopify, payment processors, website providers, analytics providers, and customer support services.
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Delivery partners: To fulfil and deliver your orders.
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Marketing providers: Where applicable and where permitted, to help provide relevant communications and advertising.
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Legal authorities: Where required by law or necessary to protect our rights, customers, or business.
We do not sell your personal information to third parties for their own marketing purposes.
Third-Party Websites and Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security, or content of these external websites. We recommend reviewing the privacy policies of any third-party websites you visit.
Children's Privacy
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of 16. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.
Security and Retention of Your Information
We take reasonable measures to protect your personal information from unauthorised access, misuse, loss, or disclosure.
However, no online transmission or storage method is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, meet legal obligations, resolve disputes, and enforce our agreements.
Your Rights
Depending on your location and applicable laws, you may have rights relating to your personal information, including:
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Accessing the personal information we hold about you
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Requesting corrections to inaccurate information
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Requesting deletion of your information
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Restricting or objecting to certain processing activities
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Requesting a copy of your information in a portable format
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Withdrawing consent where processing is based on consent
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Unsubscribing from marketing communications
To exercise any of these rights, please contact us through our Contact Us page.
We may need to verify your identity before processing certain requests.
Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
If you remain unhappy with our response, you may have the right to make a complaint to the UK Information Commissioner's Office (ICO).
International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where this occurs, we take appropriate steps to ensure your information receives an adequate level of protection in accordance with applicable data protection laws.
Contact Information
Store Name: PharmaFoot UK
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: support@pharmafoot.co.uk
Customer Service Hours: Monday – Friday: 9am – 5pm (UK time)
We aim to respond to your email within 24 hours (Mon–Fri).
Owned and Operated by: PURPLE YELLOW LTD
Company number: 17418502